Action For Kids | Christmas Donor Development
The client: Action For Kids
The challenge: Provide 12 young children with a bespoke trike for Christmas.
The solution: Hard-working straightforward direct marketing.
The outcome: Each one of the 12 amazing kids will have their lives transformed by their new trikes. All we had to do was make supporters aware of these incredible young people and how they could make a genuine difference to their lives. Sometimes less really is more.
The learning: Restricted funding appeals creates a significant uplift in results.
Download our research into how different generations of supporter give…