Concern | High Value Donor Development
The client: Concern
The challenge: Develop high-value donors.
The solution: Great materials from the field, transformed into powerful fundraising content.
The outcome: This appeal remains one of the most successful we have ever produced. A true marriage of creative and targeting, it created a compelling, emotive and tangible case for support, illustrated through detailed and extensive personal stories. We were also able to create a very personalised appeal that recognised supporters’ ability to give significant gifts, which resulted in record-breaking levels of income.
The learning: When aiming for the ‘from the field’ look, attention to detail and investment in the production of the pack delivers a greater return on investment.
Download our research into how different generations of supporter give…