Four Paws | Recruitment
The client: Four Paws
The challenge: Help a European charity build market share in the UK.
The solution: Powerful, emotive creative with a standout proposition.
The outcome: The creative was hard-hitting without being shocking. However, we pulled no punches in what was a compelling proposition. By encouraging supporters to make a gift and join the campaign against canned lion hunting we were able to engage the audience on two levels and establish loyalty at the outset.
The learning: A strong campaigning call to action, combined with a compelling involvement device, makes for fundraising success.
Download our research into how different generations of supporter give…