Médecins Sans Frontières | Inserts
The client: Médecins Sans Frontières
The challenge: Deliver new quality donors through standout inserts.
The solution: Recruit younger regular givers via inserts in broadsheets and other publications.
The outcome: MSF is a unique organisation and so are their supporters, and the charity’s communications reflect and understand this. Their work moves away from the traditional model of direct marketing. Supporters aren’t pushed to make donations – they are given the facts and allowed to draw their own conclusions.
The learning: Direct, detailed testimony, creatively presented, will attract donors that stay with you.
Download our research into how different generations of supporter give…