Royal Botanic Gardens, Kew | Significant Giving
The client: Royal Botanical Gardens Kew
The challenge: Make significant givers perform to their potential.
The solution: Offer supporter the opportunity to become one of the few who are a major force in helping Kew to be the world’s leading conservation organisation.
The outcome: This appeal got our data planners as excited as the creatives. The scope for personalisation was immense as so much was known about each supporter. This allowed us to create an intelligently presented, deeply personal appeal that drew heavily upon each supporter’s motivations to ensure that we created an outstanding fundraising appeal.
The learning: There is no substitute for a personalised approach in creating long-term value amongst supporters.
Download our research into how different generations of supporter give…