The Blue Cross | DRTV
The client: The Blue Cross
The challenge: Reinvigorate The Blue Cross’ direct response TV advertising.
The solution: A completely new creative approach.
The outcome: A new advert that provided a fresh view of The Blue Cross’ work but built upon the previous success of their long-standing DRTV programme with an ambitious media strategy.
The learning: A strong story and a flexible format make DRTV pay.
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