World Vision | Donor Development & Retention
The client: World Vision
The challenge: Encourage child sponsors to engage with a charity’s wider work.
The solution: A pack that encouraged donors to give their sponsored children something to treasure – and send an additional gift to make a tangible difference to their lives.
The outcome: We focused our attention on building the link between the supporter and the child they sponsored. The inclusion of the educational material was as important as the gift. We wanted to make supporters connect on more than a financial level.
The learning: Making the donor feel that they have something to give beyond their cash builds value and loyalty.
Download our research into how different generations of supporter give…