Our largest ever research project included interviews with over 2,000 charity supporters and a quantitative analysis of 400,000 donors to determine the similarities and differences between three generations of charity supporters – and the implications for fundraising in the UK. read more >>
This project looks at how fundraisers can most effectively us their time to focus on the donors who will give the best returns on investment and provide the highest lifetime value. read more >>
This project used quantitative and qualitative analysis to explore the specific giving trends of over half a million donors and explode some of the myths that surround individual giving.
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Download our research into how different generations of supporter give…