IOF Donor Research Project

Our largest ever research project included interviews with over 2,000 charity supporters and a quantitative analysis of 400,000 donors to determine the similarities and differences between three generations of charity supporters – and the implications for fundraising in the UK.

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From the blog

Santa who?

Can you guess which of our team 'bared all' for this year's Christmas card? read more >>

The power of a good story…

Finding case studies can be time-consuming, but the power of telling a story in the first person cannot be beaten... read more >>

Yet another blow to the legacy pot?

According to the Office for National Statistics, life spans are increasing. So what does this mean for legacies? read more >>

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