Bringing supporters closer
to your work

Royal Botanic Gardens Kew - Significant Givers

Significant Givers Patron Recruitment

"The challenge here was to get through to a small, elusive group of donors and create a feeling of exclusivity and trust. Kew's significant givers regularly contribute thousands of pounds towards the organisation and need to be convinced that their money is working hard for them.

A Patrons Scheme seemed the perfect way to bring valued supporters closer to Kew and reward them for their involvement. By becoming one of a select few, significant givers had the opportunity to become part of a team that is doing amazing things for the benefit of the world, and share in Kew's successes.

The campaign really tapped into the spirit of Kew. We spent hours going through a fabulous library of images and source material then came across some stunning examples of original botanical art which we produced in the pack. They perfectly illustrated the link between the organisation's illustrious past and present, and gave supporters a privileged view of Kew's collection."

Tim Hopkins
Joint Managing Director