beach huts

Our Values

TW CAT aims to help not-for-profit organisations to maximise their income from direct marketing.

It aims to develop mutually beneficial long-term relationships with third sector organisations through the provision of exceptional campaign results, efficient and professional service, the development of clear, comprehensive strategies and by establishing close, trusting relationships with its charity partners.

TW CAT seeks consistently to uphold a range of ethical principles:

  • Protection of the environment
  • Respect of human life
  • Respect for animal life.

These ethical values guide all our working practices.

Our Ethical Statement

1. Our business

  • We will endeavour to consider the ethical dimensions and consequences of every major business decision prior to making it
  • We will endeavour to consider the ethical implications of any internal purchasing decision we make - including whether the item is really needed and choosing the most 'ethical' options where possible
  • We will be honest, respectful and sensitive in all supplier relationships
  • We will adopt environmentally friendly working practices as a business. Typically this would mean using public transport wherever practicable, recycling office waste, print cartridges, office equipment etc.
  • Within our products and services, we will aim to avoid producing misleading materials on behalf of charity partners in order to maximise their fundraising income (for example, exaggerating need or giving a false impression of how donors' gifts will be used)
  • We will aim to keep up to date with new 'ethical business' techniques and initiatives and, where appropriate, we will incorporate them into the business
  • We will regularly review business practices to check we are adhering to our ethical policy, and will put measures in place to correct practice if we are not
  • We will regularly review the ethical policy itself to ensure its scope is adequate as the business and the world changes
  • On the condition that TW CAT's end of year financial situation allows, we will make a donation to a specific charitable cause with a percentage of our profits each year, the individual charity to be nominated by all employees (within the parameters of the ethical policy).

2. Our third party relationships

  • We will be honest, respectful and sensitive in our third party relationships
  • We will endeavour not to compromise the integrity of our service in order to maximise our profitability (for example, we will not recommend products that are not needed)
  • We will endeavour to make charity partners aware of the ethical implications of purchasing decisions we are making on their behalf, and endeavour to offer them an 'ethical' option (for example, recycled paper for printed materials, non-chlorine bleaches, non-toxic printing etc.) if they request any of these services
  • We will not work with organisations involved in blood sports, those we adjudge to have excessively high financial reserves or those with significant investments in tobacco or armaments. We reserve the right to extend this range of exclusions, and to submit any cases of uncertainty to the management group for discussion.
  • On a case by case basis we will consider the ethical implications of working with organisations that fund research that may involve testing on animals.

3. Employees

  • We will treat all TW CAT team members with respect and sensitivity
  • We aim to respect and encourage the life and development of the individual beyond their working role within the agency
  • We will respect the right of employees to hold ethical values that differ with those of the agency, and will not apply pressure onto employees to accept the agency's values. We will simply expect them to work in a manner consistent with the agency's Ethical Statement.

Accessibility Statement

The TW CAT website is designed to meet conformance level Double-A of the W3C Web Content Accessibility Guidelines 1.0 so as many people as possible can access it. Some individual pages meet Triple-A standard.

All pages are written in transitional XHTML 1.0, with the formatting and layout specified through CSS.

The pages on this site use structured semantic markup. H1 tags are used for main titles, with H2 and H3 tags used for different levels of subtitles.

Several browsers were used to test the website, including Internet Explorer 7, Firefox 2.0.0.17, and Safari 3.1.2.

If you have difficulty using any part of the site, please let us know by email to info@twcat.co.uk and we will do our best to solve this in future website development.